When the first "Social Media Revolution" video came out I was so excited to see the numbers listed in the video. Now the followup is out and the numbers are even more impressive. Any business that honestly thinks they can succeed for long without getting involved is wrong. Social media is the "NEW MEDIA" or as Ron Conway noted in an interview I watched the other day, "Facebook IS the Universe".
Social media has replaced pull marketing techniques (thank GOD), the yellow pages and in some cases search engines. You can pretty much find anything on Facebook or YouTube, which is why YouTube is now the second largest search engine. Personally, I'm biased towards social media. I think it's the greatest thing EVER and never tire of discovering the next big thing online. But when it comes to building familiarity, trust and relationships with customers, it can't be beat. It's the online marketers best friend and apparently loved by more people than online porn. Who would have guessed?
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